Integrated AI Tools and The Future of AI in AvSight
In part one of our series on AI, we took a look at how widely available AI tools can be leveraged to get more out of AvSight. However, the extensibility of AvSight’s Salesforce architecture opens up countless more possibilities. In this article, we’ll explore Salesforce’s AI tools and AvSight’s in-platform AI strategy.
Salesforce Tools
Salesforce has invested heavily in AI initiatives and has its own suite of AI tools integrated into its products – Salesforce Einstein. Einstein is a collection of powerful tools designed to infuse AI and predictive capabilities into Salesforce products. AvSight users can enhance their capabilities by adding these AI-driven tools. Einstein’s capabilities include predictive lead scoring, automatic data capture, and providing insights contextual to a business user. With these features, an AvSight user can enhance customer experience, streamline sales processes, and optimize operational efficiency.
Salesforce Einstein encompasses numerous predictive and generative capabilities. The Einstein Prediction Builder and Einstein Bots allow users to create custom AI models for predictions in various fields. It enhances decision-making and foresight. Einstein Bots, on the other hand, enables the creation of AI-powered chatbots for efficient customer service management. Salesforce Einstein also enriches various platforms like Sales Cloud, Commerce Cloud, Service Cloud, Marketing Cloud, Analytics, and IoT Clouds with features like predictive scoring, AI-powered image recognition, and automated analytics. With the combination of the myriad of features offered by Salesforce, AvSight users are able to enhance their functionality tenfold.
The following are some of the Salesforce Einstein AI tools available. Some of which you might already be using.
Einstein Search (enabled by default)
Einstein Next Best Action (add-on)
Einstein Prediction Builder (add-on)
Einstein Data Detect (Shield)
The above tools use your data and predictive analysis models to give recommendations or predictions.
Einstein Co-pilot is another AI tool introduced by Salesforce. It offers a suite of AI-driven tools designed to enhance productivity and user engagement within the Salesforce ecosystem. It features a built-in side panel, enabling users to interact seamlessly with conversational AI. The Einstein Co-Pilot Studio is at the heart of this system, allowing users to manage and utilize generative AI tools effectively. One of its key components is the Model Builder, an interface that merges user data with preferred AI models. This integration facilitates the creation, transformation, and deployment of models directly within Salesforce, streamlining the AI application process. Another critical element is the Prompt Studio, powered by Large Language Models (LLMs). This interface understands natural language, enabling it to generate various types of content. Users can leverage this feature to create personalized content, such as customized welcome emails to customers, engaging social media posts, and sales-driving content including tailored sales pitches. These capabilities not only drive efficiency but also significantly enhance the relevance and impact of user interactions in the Salesforce environment.
As a trusted Salesforce Partner, AvSight is actively working with Salesforce to determine how and when our customers can use Einstein and Co-Pilot products.
The Importance of Data Privacy in AI
In an era where data drives decisions, the importance of maintaining data privacy in AI applications cannot be overstressed. AvSight is aware of this responsibility and ensures that customer data is handled with the utmost care. Rigorous compliance with regulations like GDPR and other privacy laws is a cornerstone of the approach used by Salesforce and AvSight. We implement state-of-the-art security measures and follow best practices in data handling to protect sensitive information, ensuring that AI tools are used ethically and responsibly.
As we mentioned before, it’s not recommended to share confidential data with external AI tools, like ChatGPT or Bard, etc. They often analyze prompts and study interactions to improve their platform, potentially compromising sensitive data.
A major benefit of using in-platform Salesforce and AvSight AI tools is our data privacy and security protocol. We never use customers’ data to train AI models without consent. Customers also have the ability to opt-in to use AvSight AI features and their data will never be stored off-platform. Hence, your data will always be safe with AvSight.
AvSight’s Preparation for the Future with AI
At AvSight we understand that AI will play a pivotal role in everyone’s future. Our internal team uses AI tools extensively to allow us to work smarter and provide a better customer experience. And we’re excited to help our customers leverage AI to experience the same benefits.
With this goal in mind, we’ve invested heavily in developing in-platform AI initiatives. One major step in this area is the formation of a dedicated team of AI engineers. This proactive approach ensures that AvSight is at the forefront of the AI revolution.
AvSight has already released the first of these AI-powered features – a module that employs AI insights to import and seamlessly map quotes received through emails – accurately interpreting them regardless of their format. But this feature is just the beginning, our team is working at lightning speed to develop and test numerous features that will be released in the coming months.
Looking ahead, AvSight is poised to incorporate more advanced AI features. Customer input plays a huge role in our roadmap development and has informed a number of our upcoming AI tools. Projects are in the works to inject AI-driven insights into a number of workflows including support, pricing management, and work order
AvSight is committed to continuing to evolve its AI capabilities with a data security-first mindset and a pioneering outlook, but don’t just take our word for it, find out for yourself! Take a look at our Self-guided demo or schedule a live demo to find out why AvSight is the right tech partner for your company.
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